
Online Landscape Map
Online Landscape Map
The online landscape: you know it needs improvement. But where do you start?
Project pages, subsites, form environments, redirects... they are often created with the best of intentions. But over time, you lose track of them. How many are there actually? Are they all secure, accessible, and up to date? And who is responsible for them?
Online Landscape Mapping providesyou witha clear and comprehensive overview of your online environment. Not with a non-binding scan, but with a complete, supported investigation and results that really help you move forward.
When is this necessary?
If you recognize the following:
- Each department can have a website created "quickly" without clear guidelines.
- Your online team will receive the questions, but not the mandate.
- Your online team is not receiving the questions when they actually should be.
- You know that outdated subsites exist, but no one knows exactly where or why.
- There is no central overview of accessibility, security, user-friendliness, or privacy.
- You feel like, "We need to do something about this... but where do we start?"
- Or rather: "We don't have time for this right now." That's exactly when this process is valuable. Our approach ensures that the follow-up remains manageable.

What are the benefits?
You may think: yes, I think it's important, but what about my capacity? However, this process actually saves time, money, and risks. The goal of this approach is not only to provide better digital services for residents, but also to make things easier for you and your team.
What you win
Clear overview

You know what's there, who's responsible, and what can stay.
Manageable steps

Clear priorities help you know where to start.
Mandate & support

Insight, support, and a presentation to the MT lead to greater control and responsibility.
Policy with justification

Better monitoring, procurement, and further development.
Cost savings

By phasing out redundant or outdated sites, you save on management, time, and risks.
Time savings

By phasing out redundant or outdated sites, you save on management, time, and risks.
Experience of the municipality of Beverwijk
“Thanks to Shift2's expert support and structured approach, we now have a clear overview of our online landscape. This clarity enables us to manage our website more effectively and provides insights into potential areas for improvement. Shift2's subsite service is a real time-saver for municipalities that, like us, want to organize their digital landscape but lack the necessary internal resources.” - Ed Pronk, Municipality of Beverwijk
Read about the experiences of the municipality of Beverwijk in this customer case study.
What exactly do you get?
Currently working on: 1 . Overview
All domains, subdomains, and redirects are mapped.
Currently working on: 2 . Understanding management
Who manages what? Which teams are involved?
Currently working on: 3 . Right to exist
Which sites serve a purpose and which can be phased out?
Currently in progress: 4 . Technical review
Consider safety, accessibility (technology), and user-friendliness of the technology.
Currently in progress: 5 . Content review
Is there a privacy statement? Is the cookie banner correct? Has an accessibility assessment been carried out and is there a valid statement on the website?
Currently working on: 6 . Analysis & action plan
We prioritize and advise: what is urgent and what can wait? You will receive concrete follow-up steps for each site.
Currently in progress: 7 . Project group report discussion
We will involve the relevant colleagues, including communication about next steps.
Currently working on: 8 . Presentation to the MT
We involve key stakeholders, including the MT. This not only provides insight into the current situation and priorities, but also gives us the necessary mandate to take the next steps.
In short, we make a real impact together.
Are you ready to not only gain insight, but also take real steps toward secure, accessible, and future-proof digital services? Let's get started together!
What does it cost?
For €1500, excluding VAT, you will receive:
- A comprehensive analysis of your online landscape
- A clear report with an action plan
- Support for internal communication and decision-making
You will immediately recoup this in savings on maintenance, risks, and lost time.
Want to know more or would you rather discuss it first?
Would you like to know if this is something for your organization? Or would you like to try it out first, but just want some advice? Sharina, lead consultant at Shift2, is happy to help you!




