Shift2 podcast #1 - 15 years of SIM Caribbean

The very first episode of the Shift2 podcast is online! In this episode we look back on 15 years of SIM Caribbean with Mike de Ruiter, Managing Director of Shift2, and Wesley Eleonora, Managing Director of SIM Caribbean. Curious about the whole story?

Wesley Eleonora and Mike de Ruiter

A journey through time

SIM Caribbean, a subsidiary of Shift2, began in 2009 with the Parliament of Aruba as its first client. Wesley Eleonora, who officially became Managing Director in 2010, recounts the company's early days. "We started with one client, and thanks to word of mouth, we grew quickly," Wesley says. Other customers soon followed, such as the Parliament of Curaçao and Fundashon Kas Popular.

Services that create connection

Today, SIM Caribbean offers a wide range of digital services. From websites and accessible forms to webcast solutions from Company Webcast and paperless meeting applications such as iBabs. Also included are Readspeaker, a read-aloud feature for websites, and Spotler, for e-mail marketing and webcare.

What makes this service special is the close collaboration with Shift2 in the Netherlands. "For much of our portfolio there is implementation support from the Netherlands," Mike explains. "The products are built at Shift2 and supported by our Dutch support team."

Mike de Ruiter
Mike de Ruiter, Managing Director at Shift2
Wesley Eleonora
Wesley Eleonora, Managing Director SIM Caribbean

Looking forward to the future

But the current successes don't stop there. Wesley and Mike share their vision of the future in which further digitization is central. One of the most important steps is the introduction of online authentication options, similar to DigiD in the Netherlands. This step will significantly improve digital services and make them more efficient.

In addition, the integration of AI technologies to optimize services is being fully explored. "We also want to make our customers aware of aspects such as accessibility and security," says Wesley. "Even if they don't choose us, we want them to be able to make informed decisions."

Challenges and innovations

A major challenge remains bridging the gap between physical and digital services, especially in the area of identity verification. But there are bright steps ahead, such as the possible introduction of a BSN in the Caribbean, which would greatly improve digital authentication and service delivery.

Wesley Eleonora and Mike de Ruiter

Mike: "In the Netherlands, it is already possible to engage in fully digital interactions with the government. We want to bring the same capabilities to the Caribbean. It's about convenience and efficiency, just like commercial platforms like Amazon."

Listen to the podcast

Want to learn more about SIM Caribbean's fascinating journey, the challenges they've overcome and their ambitious plans for the future? Then listen and/or watch the full podcast. Wesley and Mike share their personal stories, insights and visions in a way you won't want to miss.

Listen to the podcast on Spotify Watch the podcast on YouTube