Accessible video as an integral part of municipal services
Video has become an integral part of local governments’ communications. It helps make information easier to understand and reach a wider audience. But how can you ensure that video truly meets the requirements for accessibility, privacy, and management?
In this case study, you’ll learn how the partnership between Blue Billywig and Shift2 helps government agencies move beyond treating video as a standalone channel and instead integrate it as an integral part of their digital services—with full control, systematic implementation, and guaranteed compliance.
From individual videos to production and accessibility
Video is playing an increasingly important role in local government communications. It helps make complex information easier to understand and reaches residents who are harder to engage with text alone. This includes people with limited literacy skills, visually oriented users, or residents who benefit from spoken guidance.
At the same time, the use of video brings new responsibilities. For government agencies, accessibility (WCAG) is not a choice but a requirement. And when it comes to video, this often proves difficult to achieve in practice.
In addition, there are also issues surrounding privacy (GDPR) and the need for control over content and presentation. Many organizations still use platforms such as YouTube and Vimeo for this purpose.
Although this is simple and well-known, it does not meet the requirements of public service. As a result, video often remains a separate channel rather than a fully integrated part of the service.
Video platform Blue Billywig
Blue Billywig offers a professional video platform specifically designed for local governments that prioritize control, accessibility, and security.
With Blue Billywig, video becomes:
- Fully compliant with WCAG 2.2 Level AA
- Accessible to everyone, including support for captions, audio description, transcripts, and screen readers
- Hosted within the EU & no cookies, fully GDPR-compliant
- Free from distractions, with no external recommendations or ads
- Fully in line with your brand identity, fitting seamlessly into the digital environment
While external platforms focus primarily on reach and data collection, Blue Billywig focuses on service quality and compliance. As a result, video is no longer a standalone channel, but a controlled and strategic component of communication.
For government agencies, video isn’t a marketing tool—it’s an integral part of their service delivery. This requires control, accessibility, and reliability—exactly what our platform was designed for.
— Dorian Pluimers, Blue Billywig
The power of integration with Shift2's CMS
Shift2 is developing an accessible CMS solution for local governments, fully designed in accordance with the principles of the resident journey and WCAG guidelines.
The integration with Blue Billywig ensures that video becomes a seamless part of this environment.
That means:
- Manage videos directly from the CMS
- Consistent layout across all pages
- Accessible video as the norm, not the exception
- Full control over content, data, and user experience
Together, Shift2 and Blue Billywig are making video as commonplace as text or forms.
The power of integration with Shift2's CMS
Shift2 is developing an accessible CMS solution for local governments, fully designed in accordance with the principles of the resident journey and WCAG guidelines.
The integration with Blue Billywig ensures that video becomes a seamless part of this environment.
That means:
- Manage videos directly from the CMS
- Consistent layout across all pages
- Accessible video as the norm, not the exception
- Full control over content, data, and user experience
Together, Shift2 and Blue Billywig are making video as commonplace as text or forms.
We see that many governments are already using video, but not yet as a fully integrated part of their services. By integrating Blue Billywig into our CMS, we are finally making video manageable, accessible, and systematically deployable throughout the citizen journey.
— Twan Meijerink, Business Development Manager at Shift2
From a standalone channel to an integral part
Many government agencies are still in a situation where video is used in a fragmented manner. The combination of Blue Billywig and Shift2 is changing that.
From:
- External platforms
- Limited control
- Uncertain accessibility
To:
- A single centralized video environment
- Full control
- Structural commitment in service delivery
Result: traction, accessibility, and improved communication
The collaboration yields tangible benefits:
- Compliance with laws and regulations (WCAG & GDPR)
- An inclusive experience for all users
- Greater control over content and data
- A professional and consistent image
As is central to the vision behind this partnership: video is no longer just an additional tool, but an integral part of digital services.
Valuable collaboration
With Blue Billywig as the video platform and Shift2 as the CMS partner, a powerful combination is created for local governments.
Ready to really master video? Discover how Blue Billywig and Shift2 can help you transform video from a mere add-on into a fully-fledged part of your service offering.