5 tips to use SIManalytics to improve the user experience on your website

As a municipality, you want residents to find the information they are looking for quickly and easily. Yet in practice, visitors often get lost on municipal websites.

Getting lost can lead to frustration, unnecessary calls to customer service and a negative impression of your service.How can you improve this? By better understanding how people use your website. SIManalytics gives you insight into what visitors are up against, which pages are performing well, and where you can make improvements.

If you can measure the behavior of your website visitors, you can make the user experience of a website a lot more enjoyable. Below I give 5 tips and tell more about insights that SIManalytics can provide and how you can use these insights to optimize your website.

5 tips and insights

  1. Optimize frequently visited pages

    Use visitor statistics to see which pages residents visit most often (such as making appointments or applying for a passport) and improve content, navigation and top tasks. 

  2. Use segments for audience analysis

    Segment visitors based on behavior or devices used to better understand specific groups. 

  3. Improve usability with heatmaps and screen shots

    Analyze click behavior to discover where residents get stuck or search and restructure the Web site to make frequently requested information more findable.

  4. Use campaign reports for better communication

    Track the effectiveness of campaigns, such as civic engagement, labor market campaigns or energy conservation, and optimize them based on visitor data

  5. Use dashboards for quick insights

    Create custom dashboards to instantly see key metrics, such as visitor numbers or the success of specific processes, and share these insights with your team.

Using these insights and applying the tips will make your service more efficient and customer-centric!

Did you know. 

  • SIManalytics is an alternative to Google Analytics without the privacy concerns?
  • With SIManalytics, your visitors' data is completely anonymized?
  • You can create heatmaps to see how far visitors scroll and where visitors click?
  • SIManalytics shows you real-time visitors and actions? 
  • SIManalytics can automatically generate and send reports?
  • SIManalytics provides a clear view of how visitors got to a page, and where they went after that? 

Need help? 

I am here for you and would love to help you improve the user experience of your website with more insight. I'll teach you right away how to get the most out of SIManalytics. Would you like to know more? Feel free to contact me at nick.vandevenn@shift2.nlor 0657692600.

Want to know more about the possibilities with SIManalytics? 

Send a message

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