5 tips for improving the user experience on your website with SIManalytics
As a municipality, you want residents to find the information they are looking for quickly and easily. However, in practice, visitors often get lost on municipal websites.
Getting lost can lead to frustration, unnecessary calls to customer service, and a negative impression of your service. How can you improve this? By better understanding how people use your website. SIManalytics gives you insight into what visitors encounter, which pages perform well, and where you can make improvements.
If you can measure the behavior of your website visitors, you can make the user experience of a website a lot more pleasant. Below, I give 5 tips and tell you more about the insights that SIManalytics can provide and how you can use these insights to optimize your website.
5 tips and insights
Optimize frequently visited pages
Use visitor statistics to see which pages residents visit most (such as making appointments or applying for a passport) and improve the content, navigation, and top tasks.
Use segments for target group analysis
Segment visitors based on behavior or devices used to gain better insight into specific groups.
Improve user-friendliness with heat maps and screen recordings
Analyze click behavior to discover where residents get stuck or search, and restructure the website to make frequently requested information easier to find.
Use campaign reports for better communication
Track the effectiveness of campaigns, such as citizen participation, labor market campaigns, or energy conservation, and optimize them based on visitor data.
Use dashboards for quick insights
Create custom dashboards to instantly see key metrics such as visitor numbers or the success of specific processes, and share these insights with your team.
By using these insights and applying the tips, you can make your services more efficient and customer-focused!
Did you know?
- SIManalytics is an alternative to Google Analytics without the privacy concerns?
- With SIManalytics, your visitors' data is completely anonymized?
- You can create heat maps to see how far visitors scroll and where they click?
- SIManalytics shows you real-time visitors and actions?
- SIManalytics can automatically generate and send reports?
- SIManalytics provides a clear overview of how visitors arrived at a page and where they went next?
Need help?
I am here to help you improve the user experience of your website with greater insight. I will teach you how to get the most out of SIManalytics. Would you like to know more? Feel free to contact me at nick.vandevenn@shift2.nlor 0657692600.
